It’s no secret that with the surge of online ordering and 2-day shipping, e-commerce is dominating the marketplace. As such, the packaging industry is constantly evolving. Here are 3 trends we are currently seeing industry wide.
- Eco-Friendly, Sustainable, Recyclable, Renewable, etc. Packaging Products, Techniques, and Practices. From pillow packs made of recycled material, to ultra-clear high-performance stretch film that reduces plastic waste and cost per load up to 30%, to the debate over paper vs plastic mailers; a major trend in packaging is reducing carbon footprints. There is new technology emerging every day from smart packaging equipment that eliminates wasted product and energy to tapes made of starch and paper. This trend is not going away and the innovation is just beginning.
- Personalized, Logo’d and Customized Design Packaging. Digital printing allows for clearer, bolder, more colorful, vibrant printed packages. A custom print can set the tone for your brand, tell your story, appeal to your target audience- whatever the reason, this is definitely trending. We see everything from printed bags, to printed tape and printed stretch film; no element of the packaging design left behind.
- Clean and Clear Labels and Coding. This is an especially important trend if you are in the foodservice packaging, manufacturing industry, or pharmaceuticals. We are living in a society of the “educated consumer”. Customers are looking for your trust, integrity, and honesty before they purchase your product. If you are looking for new labeling and coding equipment might we recommend, this Inkjet Printer or this Labeler.
For more information or to consult with a packaging specialist, please contact us